In the best case, the two girls also show the meme to other school friends and have thus advertised the product without even realizing it. The two laugh at the funny depiction of the product, which automatically creates a sense of community, and automatically associates the product with something funny, i.e., something good. Suppose an imaginary company posts a meme on its Instagram page that is related to its product.Įmilia discovers this meme and shows it to her friend. Companies thus find it easier to "be there" when they take advantage of memes. They are modern and enhance the company's impact.
The small and funny creations can help a company reach a younger audience. The first reason memes are brilliant as a strategy for advertising is quite simple: memes are hip. Now that the general substance of the meme is known, the question of course is still: why should you, especially as a company, use memes as a marketing strategy? Thus, humorous memes make you laugh or smile while satirical memes have a certain undertone which make you think. The distinction between the two types of memes is so important because humorous memes should trigger different feelings than satirical memes. Such a meme often makes fun of people, past events or the life and emotional world of the creator.īut if a meme carries a deeper meaning, such as criticizing political or economic events, the meme belongs to the group of satirical memes. There are two different types of memes, among which essential is distinguished:Īs soon as a meme serves the pure entertainment of the viewer, it is called a humorous meme. And on the other hand, through their virality they spread rapidly on the Internet, as people naturally want to share the funny little posts directly with their friends, as hardly any other content piece would be able to do. Memes have gained so much popularity over the years because, on the one hand, they are super easy and quick to create as there are countless websites where this can be done quickly.
So, when creating a meme, you can get creative, and in addition to the existing formats, there is the possibility of the text element, which often contributes a large part of the comedy in a meme. Because whether the meme appears in the form of a photo that has been taken out of context and has now taken on a new meaning, a picture, or a short video, if it is even remotely funny, it is considered a meme. There are basically no limits when you create a meme. Through a meme you can express the most diverse feelings, but mostly memes are shared on the Internet to pursue humorous intentions. Through this article, you will learn about the benefits of using memes in social media marketing. These memes can come in a variety of guises large, small, black and white or colorful, with fonts and without. For perspective, that means that in the span of a year, more than 365 million memes are shared and uploaded. In 2020, a blog post was published on the official Instagram website, according to which more than 1 million memes are posted on Instagram, the social media platform operated by Meta, per day.